On the new Clay Travis/Jason Whitlock sports media partnership

I’m going to be honest. Whether you love or hate Jason Whitlock or Clay Travis, I am more than intrigued on this new partnership.

If you didn’t know, sports media favorite provocateur Clay Travis decided to take his self made sports media platform and partner up with arguably the most polarizing figure in sports media, Jason Whitlock.

Now let me bask in my glory and brag even for a moment.

A few weeks ago when it was announced that Jason Whitlock was leaving Fox Sports 1, the first thing that came to my mind were two things:

1. Whitlock is going to start his own media brand because gee, ain’t that what everyone is doing today?
2. Working under the Outkick The Coverage umbrella.

I was right all along. Honestly the only shock here isn’t so much about Whitlock heading to Team Outkick. He’s an actual partner.

Quite frankly I’m a little stunned Clay Travis actually decided to give up some of the reigns of his built from scratch platform.

Look, I may disagree with a lot of Travis’ takes and some do border in the world of ridiculousness. But I’ve always respected the brand he has built since 2011. It is not easy to do. It’s even harder doing it on your own. Polarizing as he may be, Clay Travis has carved out his own niche that’s made up of a independent thinking audience.

Love him or hate him he has made his name well known in not just sports media circles but even has made a splash in the political landscape as well.


I won’t lie. I’m quite stunned Clay sees that much value in Jason Whitlock in the year 2020. Don’t get me wrong. It’s not that I don’t like Whitlock. There are some positions I do actually fall in line with him on. I won’t necessarily get into that rabbit hole of what said positions are but it’s there. But polarizing as Whitlock is, are we sure he still moves the needle today? He is 53 years old. And no I’m not being an agist here.

I for one will be keeping an eye on this pairing in the years to come.