One of the coolest things I have seen in 2017 is many more obscure personalities whether in media, music or all of the above embrace the podcasting medium. Metallica drummer Lars Ulrich is the latest influencer to enter the podcast ecosystem.
Now what Lars is doing is a bit different in comparison to the standard podcasting platform we have now been used to. His podcast cannot be found on Apple ITunes, Google Play or Stitcher Radio. Ulrich, who is the co-founder/drummer from my favorite band Metallica has his own music centric podcast on the still fairly new Apple Beats 1 platform entitled "It's Electric. The title is actually based on a cover song Metallica recorded on their 1998 cover double album "Garage Inc".
The title fits especially because love him or hate him, Lars Ulrich has always been one of the most electric personalities in all of rock n roll. Now while Metallica is arguably the biggest heavy metal band in history, Lars has never been perceived individually as an elite drumming talent. Yet somehow he has always carved a way into being looked at as more than "just the drummer" within the otherwise talented ecosystem of Metallica. One can argue he's the bands best arranger and voice of reason when it comes to studio chops. His voice is always the loudest even for a tiny Dane. Also during Metallica’s infancy it was he who was charged with controlling everything business related to the band.
Ulrich is a talker. Regardless of where you stand in your personal opinions of Metallica, you know this to be true. When the Napster controversy back in 2000 was front and center it was Ulrich who was the first artist to speak out against the music service in effect for leaking their music without the band's permission. While that position did hurt the band from a perception point of view, he ended up being on the right side of history. Lars for all intents and purposes sat on the sword for other performance artists who while may have shared the same position, did not have the guts to speak out in fear of alienating their own fanbase.
Say what you want about Lars Ulrich. The guy takes lots of chances and has some of the biggest balls in rock n roll. Entering this new creative direction is another show of proof.